Shelfsight reads the indie beauty shelf overnight — launches, stockouts, review spikes, marketing drops, the quiet moves that Allure won't cover for weeks. By 7am, you've got the brief. By 8, you're already ahead.
A direct peer launches the exact product you had on your roadmap for Q3. You find out when Glossy covers it three weeks later.
Three clean-beauty brands go viral on TikTok for the same obscure ingredient overnight. You could have been at the front of that wave — if you'd known by morning.
Your biggest peer goes out of stock on their hero SKU for eleven days. Their paid traffic has nowhere to land. You could have captured every search query they paid for. You didn't know.
One click from the App Store. We read your own catalogue first, so we know what you sell and where you sit.
The brands you already follow religiously. The ones you check on Tuesday mornings. Direct peers, aspirational peers — up to twenty.
Launches, new SKUs, pulled products, stock levels, review count and sentiment, ad activity, press mentions, promos, price shifts. Refreshed round the clock.
What happened. What it means. What to do. One email. Or Slack, if you'd rather read it on the school run.
Charlotte Tilbury has Launchmetrics. Estée Lauder has Tribe Dynamics. Sephora's buyers run on Dash Hudson and proprietary shopper data the rest of us never see.
The tools that tell the biggest beauty businesses what the market is doing — every hour, every day — cost upwards of £1,500 a month, and are built for teams of ten with dedicated analysts.
The indie brand, meanwhile, is running on a Notion board, a screenshot folder, and an eleven-tab Chrome session.
Shelfsight is the first market intelligence platform built for the founder with three SKUs, a sofa office, and twenty brands they watch religiously. You deserve to know what the shelf is doing too. Before your customers. Before Allure.
Fourteen-day free trial on every tier. No card required to start. Founding fifty members pay the founding rate — as long as they're members.
Three things. Speed — we catch shifts within hours, not whenever you next have a quiet Tuesday. Breadth — we watch launches, reviews, ads, press, stock, and prices simultaneously across twenty brands, which genuinely isn't doable manually once a business gets real. And curation — we surface the signals that matter (a peer's new launch placed directly against your bestseller) instead of drowning you in noise (someone changed a shipping copy paragraph).
Every night we re-read each brand you track: their full product catalogue (new launches, removed SKUs, edited listings, inventory levels), their review count and sentiment across Trustpilot and Google, their Meta and TikTok ad activity, press mentions in the indie beauty trade press (Beauty Independent, BeautyMatter, Cosmetics Business, Glossy), and their pricing and promotional patterns. Each morning you get a ranked summary of what actually changed and why it's worth knowing.
Prisync and Competera are generic price-tracking tools for mid-market retailers at £200–500/month — too narrow in signal, too expensive for indie. Dash Hudson and Launchmetrics are beauty-native but enterprise-priced at £1,500+/month, built for brand teams of ten with dedicated analysts. Shelfsight is the first intelligence product built specifically for the solo or small-team indie beauty founder — beauty-native signals, indie pricing, zero learning curve.
Shelfsight works across indie beauty regardless of category. The brands you name are the brands we watch — whether they're skincare, fragrance, colour, haircare, tools, or adjacent (supplements, intimate wellness). Founding fifty pricing is open to all indie beauty until we're full; we'll widen beyond beauty later in 2026.
When you ask us to compare a like-for-like product across peers (a niacinamide serum, say), we match on ingredient list, category, price band, and visual similarity. Early testing shows around 94% accuracy on direct matches. You can correct any match manually from the dashboard and we learn from the correction.
Yes. We read publicly-available storefront data — the same product, price and review information any shopper can see. We don't access private merchant systems, and we respect robots.txt directives on any site that asks to be excluded.
Yes. Monthly billing, cancel anytime, no contracts, no exit interview. The 14-day free trial requires no card.
Founding members pay the founding rate as long as they're members, and their feedback decides what we build next. Pop your email in — we'll send the invite when it's your turn.
No spam. One short update a fortnight until launch.